Want do you want your web site to do?
A big mistake business owners & organizations make is not knowing what their web site goals are. You should clearly identify what you want from your web site.
Do you want your web site to provide general information about your business or organization? Do you want more qualified leads? Are you trying to improve brand awareness? Are you trying to improve customer service? Do you want people to sign up for events? To book a reservation? Download your visitors guide or brochure? Once you identify what your goals are then you can maximize your web site by tailoring it around the goals you have set.