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Update with fresh content frequently. A visitor can tell when a site is stale and old and this will most likely cause them to click away from your site quickly. Avoid having old news and out of date content on your home page as this is a turn off for any user. Try to keep your site current not only do your visitors appreciate new updates but so do google and other search engine bots in charge of ranking your site.
Advertise your Website. Phone book ads, business cards, all print advertising and whatever other venue you use to promote your business should now be the same place you promote your website. Be sure to include your web site address in all your business listings from this day forward. Are you a member of a chamber of commerce or a association that has a website and offers free links to your web site, be sure to take advantage of all of those as well, free links is your web sites friend. Google Adwords as well as strategically placed banner ads are also a great way to get your site out there.
Direct users to your site. If you have useful content on your site that will help potential clients in making their decision on whether or not to use your services than utilize it. When a new customer calls with questions direct them to the web site even as you go over it on the phone with them. Your after hours answering machine is also a great place to direct them to your site.
Monitor your stats. Your website should come with a place to check and see how many visitors have been there. It is always a good idea to stay abreast of how your site is performing, if you are not receiving the hits you would like you can make the necessary changes. If you are doing any banner ad advertising this is a good spot to monitor if it was money well spent.
Add WEB 2.0 features. Make your website more dynamic with youtube videos, flash media, forums for discussion or even links to your online social networking sites such as myspace or flickr. There are so many ways to keep your site up to date and adding a few of these new platforms to your website can give it the life it needs. So start a blog or add a updatable events calendar and start contributing to the growth of your website.
If you are searching for simple email marketing software that provides a platform for your online marketing campaigns, we encourage you to use our friends at iContact. iContact allows you to use multiple channels such as email, RSS feeds, and blogs to distribute your message to your prospects and customers. [ Learn More ].
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